Philosophy
“nekara” is the core value of our brand. “ne” – root, “kara” – from. nekara literally means from the root.
– from the very origins (roots of earth)
– from the roots (of a plant)
– from the center (from the heart)
– from the source, origin, cause
– from one’s true nature
– from yakushima (place of roots and plants)
We are authentic to the essence of the concept and true to our philosophy of organic sustainable wholesome lifestyle. Our products are sourced from organic materials and handcrafted locally in Yakushima supporting lost artistry and mastery of craftsmanship. Behind each creation is a meaningful story.
